Music Marketing And Promotion - What's The Distinction?
Marketing and promotion are often confused amongst indie musicians. There is a difference between music marketing strategies advertising and music promotion. Let's first take a look at marketing.
Marketing is about getting your target market to know who you're, what it's important to offer, why you're offering it, and why what you might be offering is something they want. Marketing is about getting your goal market to know, like, and belief you.
Does your audience know you? With a view to get your target market to know you, they must know that you simply exist. Your goal market must learn about you and your music. How do you try this? You show up where they are. You need to know the place they hang around, what they read, where they shop, and what events they attend. You or your avenue workforce need to have a presence in front of them. You are able to do this by performing where your goal market hangs out, posting flyers the place they're at, or by having an internet presence by your website and social media sites. Basically, find out where your goal market hangs out and show up there!
Does your target market like you? As soon as you are in front of your target market, now it's a must to connect with them! Engage with them! Care about them! Have a message and a purpose that resonates with them. What does that imply? On a personal stage, inform your market why you do music. What inspires your music? What is the mission behind your music? On an inventive stage, create music that they are going to like. Marketing is about participating and connecting.
Does your audience belief you? Generally you will discover that when your target market is aware of you and likes you, they may probably trust you, but that's not always the case. During this part of promoting, your goal market is thinking: "Okay, I know who you might be and I such as you and I like your music, however can I belief that your album or your live show is going to be pretty much as good as you say it's?" Marketing is about building trust.
Music Promotion: Getting them to act.
Promotion is about conduct modification. It's about influencing and persuading others to act. If in case you have done a successful job in your advertising, your market will say: "I do know who musician X is, I like his/her music, I think the album shall be amazing." But promotion is about getting them to take the following step, getting your market to say "I'm going to buy the album now." If you're advertising a live show, you want them to say "I want to purchase tickets now". How do you get your goal market to say this? Create compelling affords! Provide limited time only discounts/special prices, special restricted version albums, music packages and bundles.